What are these LUPOMAX hops?

Over the last year or two I’ve seen these LUPOMAX hops being quoted in recipes and I’ve only just thought to have a look at what they actually are. Turns out they’re a relatively recent product (July 2020) which is similar in look to a T90 pellet but is more concentrated.

“The reduced vegetative matter of LUPOMAX® pellets gives me a clean hop flavor and really saves on beer loss, too. It can be used at any stage in the brewing process, but it really shines where flavor intensity and reducing beer loss matter most, like dry hopping.” –Virgil McDonald, Head Brewmaster, John I. Haas Innovations Brewery
LUPOMAX® | Haas

TIL!

Turns out this results in more concentrated alpha acids, from the Yakima Valley Hops site looks like recipes should be adjusted to use only 70% of what you would with T90 pellets.

When replacing T90 pellets with LUPOMAX™, use 70% of the hops called for in your recipe.
https://yakimavalleyhops.com/products/lupomax

Interesting, shows what you can learn when you care to search!

Here’s a link to a bit of history: The Case to use Lupulin Powder (Cryo Hops) in Every IPA - Beer Maverick